The holiday season this year (obviously) won’t be anything like the usual. Fewer flights will be booked, and a lot more Zoom meetings will be arranged to celebrate the festivities with family and friends. The holiday magic will, however, continue to enthrall us.
Leave it to Dior to tap into the magical spirit of Christmas through an enchanting gifting experience. Dior is using modern-day magic, a.k.a. technology, to make Christmas extra special this year. Inspired by the ‘Luminaire’, the French luxury house’s festive packaging echoes the vivid scenography of the Cruise 2021 show. That’s not all. You can experience the remarkable Dior Christmas packaging from the comfort of your own home.
With the help of augmented reality, Dior is breathing life into its celestial-patterned holiday gift boxes. The fascinating augmented reality filter – available on Instagram, Snapchat, Facebook, and the 8th Wall platform – brings the dazzling Dior gift boxes to life in 3D. Talk about magic. The captivating gifting experience is a celebration of the art of giving the beauty of dreams that fascinated Christian Dior. Watching the fairytale festive packaging come alive is genuinely bewitching and will leave you wanting more.
Excited to experience the festive cheer? Step into the enchanting Dior universe below.
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