Rewind 10 years ago, and there was no such thing as an influencer, at least not by the same name. Nowadays, you can’t stroll through Dubai Mall without knocking into at least one influencer in the wild. With the rise of social media as a virtual representation of the self, influencers are able to leverage their personalities, tastes, and talents into personal brands, turning them into powerhouse machines of, well, influence.
All of this became possible because of the technology that you grip in the palm of your hand, that warms your lap, that cancels the noise in your environment. As much as the landscape of society has changed because of social media, nothing has prompted that change more than our tech. What’s more is that these objects, as much as they compliment our lifestyles, do not compliment our outfits — not in their naked form at least. The new Fendi x Chaos collaboration understands that our tech is more than just an occasional accessory, it’s a 24/7 necessity, so why not dress it up?
In one of those rare love-at-first sight collabs, the desire to #DressUpYourTech is instantaneous, and considering that the collection contains clever elements like a touch screen pen charm that doubles as a chic single earring and an elegant gold headphone case that can be clipped onto practically anything, all of your treasured objects deserve a stylish makeover. Meanwhile, a gleaming case for your smartwatch has an old-fashioned pocket-watch look that effortlessly combines modernity and timelessness, while a fluffy pink and white Fendi laptop cover is the perfect solution for updating your ‘Macbook Pro’ without having to install Big Sur.
To manifest this idea, Savoir Flair shot an exclusive editorial video, showcasing the collection IRL as it enhances a day spent with Alya Singsz as she explores the Fendi ‘Genius Bar’ where all of those collab goodies are stocked. At only 15 years old, Alya is an Emirati dancer and musical artist, whose viral song “Hung Up” helped turn her into a bonafide TikTok sensation and got her a recording contract with Universal Music MENA. In the video, you’re granted a voyeuristic look into Alya’s world as she turns the Fendi ‘Genius Bar’ into her own studio, shooting content for her social media and engaging with fans.
Want to #DressUpYourTech like Alya? Head to the Fendi ‘Genius Bar’ at Dubai Mall, in Kuwait at the Avenues Mall, or you can shop the new Fendi x Chaos collection online below.
Editor-in-Chief Haleh Nia Fashion & Beauty Director Grace Gordon Head of Production Maria Popova Video Director Rawad Habib Director of Photography Houssein Kazma Makeup Manuel Losada Hair Samantha Green, Stylist at Pretty Wow, using Davines and EIDEAL Talent Alya Stylist Grace Gordon Production Assistant Cady Ghandour