In a clever twist, the women that have captured our imaginations for centuries – derived from the paintbrushes of artists like Johannes Vermeer, Leonardo da Vinci, Frida Kahlo, Léon-François Comerre, and Sophie Gengembre Anderson – come to life in Savoir Flair’s new campaign for Dior’s latest fine jewelry collection, ‘Rose des Vents’.
The mystery behind Mona Lisa’s infamous smile, the secret that the Girl with the Pearl Earring shares with Vermeer, and the attraction between bird and woman that Kahlo captured is finally explained in a contemporary reimagining of these historical artworks.
In a stroke of genius, animator Baptiste Picq has gifted each classic woman with pieces from the Dior ‘Rose des Vents’ collection, enlivening the famous paintings with animated GIFs revealing how each woman’s new accessories have caused her to sit a little taller and, indeed, to smile.
The Girl with the Rose des Vents Earring gives us a cheeky nod and a wink that we are sure Vermeer would have gone crazy for if only he had thought to embellish the young woman with Dior instead of pearls. Mona Lisa is adorned with the Mother of Pearl necklace, earring, and bracelet and gives an ever-so-slight upturn to her mysterious smile to reveal her thanks and appreciation for what Da Vinci clearly missed in 1503. And as Comerre’s Oriental Beauty flutters her pink fan, her new malachite necklace and bracelet give add a sheen of confidence to her pose.
Scheherezade’s choker and bracelet imbue the Middle Eastern storyteller with a renewed sense of purpose and delight, while Kahlo’s parrot nips at her ‘Rose Celeste’ earring as she gives an uncharacteristic smile.
In true Dior fashion, it’s a marriage worthy of the timeless beauty, endless creativity, and unparalleled craftsmanship that both Dior and these artists embody. Da Vinci would be proud.
Animator Baptiste Picq Head of Production Maria Popova