The whole world has had to rethink how they do business, and the fashion industry is no exception. We saw what creative solutions are possible when obstacles are thrown in our path this past fall with Dior’s Fall 2020 Couture unveiling in an ethereal and magical short film, Le Myth Dior, where beauty meets fantasy meets fashion. Their current unveiling of Maria Grazia Chiuri’s 2021 Cruise collection in yet another breathtaking cinematic exploration, proves that Dior doesn’t need a traditional catwalk to exhibit their creations.
Set to the rhythmic sounds led by conductor and composer Paolo Buonvino, the viewer is at once transported to an untamed landscape of intense beauty where the powerful and cathartic choreography of Sharon Eyal celebrates the primitive forces suffused in an ancestral dance called Pizzica. Chiuri’s creations come alive in the unalterable poetry of Puglia at the crossroads of nature and culture. Their strength and power possess and transcend from the raw emotions until ultimately finding their healing and peace.
In short, Dior has created yet another artistic masterpiece that exalts in the essence of Dior while successfully showcases their timeless creativity and rhythmic aesthetic. They may never need a catwalk again.