In a Year of Setbacks, HALM Sets Its Sights on an Optimistic Future

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In Savoir Flair’s #SupportLocalFashion series, we shine the spotlight on regional fashion talent – from photographers and stylists to brands and designers – in order to create meaningful action around the need to support our local industry during a particularly difficult year. In this installment, #SupportLocalFashion lends its lens to HALM, a UAE homegrown handbag label by Swedish Creative Director Hanna Ransjö.

Earlier this year, Ransjö was stuck. Isolated at a chalet in Verbier with a broken shoulder from a skiing accident, Ransjö was unable to return home to Dubai for months. This difficult event was compounded when she discovered her treating doctor had contracted COVID-19, forcing her to isolate even further. The unexpected time away from Dubai, where her atelier and showroom reside at d3, brought up both challenges and benefits.

From a business perspective, with manufacturers closing down it was a challenge to manage and deliver according to deadlines in order to keep her business running smoothly. However, Ransjö also used the time to brainstorm on company growth and expansion, and from this emerged the idea of HALMhome. HALMhome is a new home goods range that will launch in the near future, and make use of Ransjö’s background in luxury design and bespoke interiors.  

Another success came by way of a recent collaboration between HALM x Kristina Fidelskaya. In an exclusive interview with Savoir Flair, Ransjö described the collaboration saying, “Our shared ethos and appreciation for curating classic pieces that can be handed down between generations saw us come together to create a collection of handbags that embody both the HALM and Kristina Fidelskaya woman.” 

While Ransjö was away, her company adjusted to the new normal by splitting its schedule between the office and working from home, and by staying in regular contact via Zoom. When it came to the brand’s customer perspective, Ransjö shares, “we are pushing a more digital yet personal aspect by launching ‘Virtual VIP’ appointments. HALM is a very personal, face-to-face brand which has had to be modified slightly due to the new restrictions. We want our customers to know we understand they may feel uncomfortable out socializing, but we can be here for them in other ways!”

As for the future, it’s more than optimistic for this unstoppable brand. “We are excited to be working on the launch of HALMhome as well as the official launch of HALM’s bespoke service,” Ransjö says. “We also have some very interesting collaborations lined up including a collaboration for a VIP Rolls Royce event.”

Above, Savoir Flair readers have been treated to an exclusive series of shots created by HALM for our #SupportLocalFashion series, inspired by the Middle East’s native fig and its soft, velvety textures which echo the textures of the French Nubuck they use to create their bags. Support HALM by visiting its website at www.HALMOnline.com and on Instagram at @HALMonline.

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