Two-time Academy Award winner, Cate Blanchett, made waves this past September at the Venice Film Festival when she issued a statement that she would not be wearing any new fashion, but rather her wardrobe would be coming from her own closet and she would be recycling pieces she had previously premiered in accordance with her commitment to sustainability. The result was not only her signature class and elegance as she took her place on the red carpet, but also a turning point in regards to sustainable fashion in Hollywood and the notion that quality fashion should last a lifetime.
It is no wonder that when the actress sat down to talk with IWC Schaffhausen CMO, Franziska Gsell, the two women bonded over their shared interest in protecting our environment and promoting sustainability wherever possible. In the interview, they discussed the importance for businesses to reduce their carbon footprint by using renewable resources and investing in creative and sustainable solutions. For example, instead of traditional packaging that is thrown out the minute the product is removed, IWC uses travel pouches which will last for years to come.
Blanchett also points out that IWC is now in its second year of being open and transparent about its manufacturing processes and it continues to uphold global best practice standards in line with the Global Reporting Initiative, which Gsell says is essential for holding the luxury brand accountable. In essence, by continuing in its commitment to being at the forefront of sustainable practices, IWC is able to deliver products that are not only socially and environmentally responsible in their manufacturing, but that can also be passed down from generation to generation.
You can view the entire Cate Blanchett and IWC interview below.