The ‘Phygital’ Fashion Month this season is a far cry from the usual runway spectacle. Our IG feeds – typically flooded with pictures of “It” girls stomping the cobbled streets of Paris and Milan – are (mostly) quiet. A dominant country aesthetic – reminiscent of farm life – has taken over Instagram’s otherwise bustling urban vibe. Pictures of influencers running in between shows have been replaced by images of them frolicking through fields, packing picnics, and enjoying some quiet outdoor reading. Serene lavender fields and cozy cottages are the preferred backdrops for “gram-worthy” photos. Wildflowers are suddenly blossoming on social media with influencers garnishing everything from their beverages to their manicures with adorable flora. No, it’s not a coincidence. The unforeseen shift in aesthetic is, in fact, a lifestyle trend – and it’s called “Cottagecore”.
What exactly is the Cottagecore trend that’s sweeping social media? Cottagecore is essentially a romanticized country aesthetic that celebrates a return to traditional skills and crafts such as gardening, baking, and pottery, among others. The pandemic has undeniably forced us to rethink our lifestyles – and that we have. The lifestyle trend revolves around the themes of rural life in harmony with nature. The nostalgic trend’s popularity comes as no surprise as we sail through gloomy and unpredictable times.
The rustic aesthetic has (naturally) leaked into the fashion and beauty worlds. Effortless silhouettes and whimsical prints have suddenly shot to fame. Remember Lirika Matoshi’s viral strawberry dress? The New York-based designer’s ‘Cloud Jumper’ and House of Sunny’s ‘Daybreak’ cardigan – featuring a landscape print – have also made it to the It Girls’ favorites list. Réalisation Par’s strawberry cami dress is another viral piece.
What makes the Cottagecore aesthetic so popular? As we navigate a crazy and uncertain world, nostalgia offers a sense of stability. Breezy linen dresses decorated with delicate laces and stamped with fantasy prints allow a (momentary) escape to simpler times. The basic, effortless styles reflect our changed lifestyles, whereas the quirky, imaginative motifs are symbolic of the hope that brighter days are coming.
Curious about channeling the country aesthetic into your wardrobe? Scroll down to shop Savoir Flair’s favorite cottagecore picks.
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