ARTĒ Madrid, the much-loved Spanish jewelry brand, has named Tuba Büyüküstün as its new regional celebrity brand ambassador in the Middle East, explaining at a press conference last week that they hope to leverage the famous Turkish actress’ notoriety as a style icon in the region in order to establish their brand awareness.
Tuba Büyüküstün, who is best known for her role as ‘Lamees’ on Sanawat Al Dayaa, spoke of ARTĒ Madrid at the press event, stating: “When I think of working with a brand, the quality of the brand and the heritage of the brand and its philosophy are very important to me. ARTĒ Madrid seems like a perfect fit, actually. As an actress, it’s very important to me to find a fit without changing my own style”.
Citing ARTĒ Madrid’s “hand craftsmanship and design” as the attributes that appeal to her particular sense of style, Büyüküstün said that she was very excited to be attending her first public event on behalf of the jewelry brand, noting “ARTĒ Madrid currently has four stores in the UAE… and I think we’re going to grow together”.