There is little reason to explain that lightning fast moment when a crush develops; it defies logic. One minute, your life is moving along, and then in a swift moment, everything changes. A heated glance, a pulsing heartbeat, an instantaneous connection – when crushes happen, they happen fast. The magic of that moment isn’t lost on Chanel, whose beloved ‘Coco Crush’ fine jewelry line plays up the magical moment of falling for something in an instant. With its legendary “matelassé” quilted motif transformed into jewelry, Chanel spins a leather-working technique into gold with fine engraving. Stylized quilting on the surface of rings, cuff bracelets, and earrings offers sophisticated, contemporary results.
To isolate that head-over-heels feeling, Savoir Flair’s exclusive ‘Screen Gems’ video, starring the perennially chic Dana Hourani, aims to enchant. As if by magic, Chanel’s matelassé pieces spin and twirl, dancing along reflective surfaces, and dropping through space. The dreamy scenario casts Chanel’s ‘Coco Crush’ collection as the star of the screen, as each piece catches the light, while its movement is echoed by Hourani. The embodiment of the Chanel woman, and the palpable moment of developing a crush, are simultaneously imbued with surrealism and desire in this stunning video editorial.
Editor-in-Chief Haleh Nia Fashion Director Grace Gordon Head of Production Maria Popova Videographer Augusta Quaynor Art Direction Abdulla Elmaz x Augusta Quaynor Makeup Artist Najette Ezzarqui for CHANEL Hair Stylist Jordan Robertson Fashion Stylist Celia-Jane Ukwenya Model Dana Hourani