Fashion Girls Are Chasing Rainbows – Here’s Why

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Olivia Palermo - Rainbow Color Fashion Trend
Photo: Courtesy of @oliviapalermo

Citrus shades were a bright spot on the Fall/Winter 2020 runways, with brands like Gabriela Hearst and Hermès sending lovely versions down the runway. However, an even more colorful trend has emerged, one that is especially significant in a gloomy year filled with constant bad news: A rainbow microtrend in fashion has spread as a symbol of hope, solidarity, and appreciation.

Luxury powerhouses like Louis Vuitton and Cartier shared rainbows as a sign of hope as the world grappled the pandemic. While rainbows painted by Louis Vuitton employees’ children appeared across store windows worldwide, Cartier hosted the #CartierOvertheRainbow challenge expressing solidarity with the NHS. Hand-painted rainbows were displayed in windows and even painted on the streets across Europe.

 

It was only a matter of time before rainbow colors made their way into fashion. Rainbow-colored looks – featuring both saturated and pastel hues – have been blooming across Instagram recently. The feel-good factor associated with vivid colors explains the sudden popularity of the trend as we navigate a world in crisis. While there are numerous ways to adopt the rainbow color trend, tie-dye and striped styles are the “It” girl favorite. Influencer Karen Wazen has been spotted sporting rainbow-colored styles on multiple occasions, while style icon Olivia Palermo recently flaunted a colorful striped dress. Minimalist fashion girls can channel the microtrend into their looks by opting for rainbow-colored accessories. 

Scroll down for some feel-good inspiration from fashion’s chicest girls.

 

16 OPEN GALLERY

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