The debit card for your first bank account, the keys to your brand new car, the sonogram showing the first images of your baby, for all of life’s changes – small and large – your handbag is the place where you stash the most important belongings. After all, bags weren’t developed because we needed an extra thing to make our outfits look fabulous, but because they serve a real purpose. If you’ve ever said the words, “I live out of my handbag”, you know exactly what we’re talking about.
For this reason, women tend to develop attachments to their bags. More than just accessories or stylish statement pieces, they become extensions of ourselves. One of the most reliable classics we reach for is the Fendi ‘Peekaboo’, and in 2020, it’s gotten a charming update. The ‘Peekaboo’, named for the children’s game, shows off the playful side of the Italian luxury house with a new accordion-shaped frame that opens the mouth of the bag into a deep smile. It’s also customizable, with inside pockets that are now interchangeable in smooth leather or precious skins. To celebrate the updated icon, two campaigns have arrived that speak directly to the intimate relationship women form with their bags.
The first, starring Zoey Deutch, sees the actor and activist lavishing attention on her Fendi friend, while the second #Me&MyPeekaboo campaign features R&B duo and real life sisters Chloe and Halle Bailey as the bag plays a co-starring role in their worlds. Savoir Flair’s exclusive animations deepens the connection that women have to their handbags with whimsical illustrations. To forge your own relationship with the new Fendi ‘Peekaboo’ bag, visit www.Fendi.com.
Illustrator: Lauren Johnstone