How Did a Strawberry Dress Become the Viral Trend of the Pandemic?

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Strawberry Dress Lirika Matoshi
Photo: Courtesy of @blaireadiebee

Remember last summer when that black-and-white polka-dot Zara dress sold out in droves, and you couldn’t go a day without seeing someone wearing it?

We think if the pandemic hadn’t hit, we’d probably still be seeing a lot of ‘The Dress’ this year, but with many workplaces still closed and opportunities for socializing limited, this year’s contender for most ubiquitous frock is an online sensation instead.

Meet the ‘Strawberry’ Dress. Created by American designer Lirika Matoshi, the pink tulle midi design, embellished with glittery strawberries, has become inescapable on social media recently.

 

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The Strawberry Dress 🍓

A post shared by Lirika Matoshi (@lirika.matoshi) on

It’s quite extraordinary that a AED1,800 dress could become so popular (last year’s Zara number was AED195, don’t forget), especially during a year when most of us don’t have much call for sparkly pink party dresses.

On the other hand, maybe that’s exactly why the frothy frock has become such a phenomenon. Shoppers are looking for escapism of all kinds – donning a beautiful dress (with an optional matching face mask) is guaranteed to cheer you up during these dark days.

How Did a Strawberry Dress Become the Viral Trend of the Pandemic?

Lirika Matoshi ‘Strawberry’ Dress

AED1,800

Lirika Matoshi

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