Gemfields’ New Collab with Net-a-Porter Protects the Elephant Population

Arizona Muse Gemfields gemfields x walk for giants
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British natural resources company Gemfields is not only offering an exquisite high and fine-jewelry collection featuring  Zambian emeralds and Mozambican rubies set in 44 pieces created by brands like VAK Fine Jewels, AYA, and Faberge, but it is doing so in partnership with the vital international conservation charity, Space for Giants.

Ethically sourced gemstones are only part of Gemfields’ efforts to create a more sustainable world for the planet’s inhabitants – both large and small. COVID-19 has had a massive impact on the organization’s ability to raise funds for conservation, but Gemfields has stepped up to help in a significant way. In collaboration with Space for Giants, which brings awareness to African wildlife conservation, Gemfields’ Walk for Giants campaign brings critical support to protecting Africa’s elephants and their habitats. 

Space for Giants campaign gemfields x walk for giants
Photo: Courtesy of Gemfields

The first leg of the campaign kicks off with a 44-piece collection, while the second has launched on Net-a-Porter. The luxury e-tailer has unveiled 15 sustainable collections, and the proceeds from both capsule collections will be donated to benefit Space for Giants. The campaign is showcased in a series of stunning images, made possible by the support of Gemfields. The Walk for Giants campaign was shot by Francesco Carrozzini, with creative direction by Riccardo Ruini, featuring models Arizona Muse and Selena Forrest, shot on location at Enasoit Game Sanctuary in Laikipia, Kenya.

For a preview of the jewelry in the Gemfields x Walk for Giants collection, click through the gallery below. To shop the Net-a-Porter collaboration – which includes gorgeous ready-to-wear options from brands like 3.1 Phillip Lim and Burberry, visit this link.

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