Rebuilding Beirut: Fashion Brands Pledge Their Support to Lebanon

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Many lives were lost and hundreds were injured in Beirut last week. Those who survived helplessly watched their beloved homes and neighborhoods collapse as the catastrophic explosion on August 4 sent shockwaves through the beautiful Lebanese capital. The horrifying aftermath of the explosion included Beirutis taking to the streets with brooms and shovels to clean rubble and debris, rescuing survivors, and carrying the injured and elderly to safety. More than 300,000 people were left homeless, forcing the wounded, terrified, and grieving to seek shelter.

Needless to say, this catastrophe will leave a lasting impact on the people of Beirut in more ways than any of us can imagine. Their pain and suffering – albeit heart-shattering – is unfathomable to most of us. However, we can step up and help the city rebuild. While there are many ways to do so, fashion businesses around the globe have pledged their sales proceeds or a part of them to provide aid to the victims of the deadly explosion.

Scroll down to discover and shop from the fashion businesses that allow you to #PurchaseForAPurpose.


UAE-based brand Reemami created three beautiful handmade sketches depicting the iconic Beirut cyprus tree that memorialize the spirit of the city “yesterday”, “today”, and “tomorrow”. These sketches feature on three limited edition t-shirts that the brand is selling, with 90% of proceeds going to the Lebanese Red Cross, Impact Lebanon, and Offre Joie.

Currently, the item is available for preorder on, and will be available August 16, and shipped on August 31.

Christopher Esber

Honoring his Lebanese roots, designer Christopher Esber has pledged 100% of profits from all sales in the coming two weeks to Impact Lebanon, Lebanese Red Cross, Lebanese Food Bank, and Beitel Baraka. He urged his supporters to consider their own donations to organizations to help Beirut.


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@impact.lebanon @beitelbaraka @lebaneseredcross @lebfoodbank 🇱🇧

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Talar Nina

Dubai-based ready-to-wear brand, Talar Nina has designed cotton tote bags, the proceeds from which will be donated to Impact Lebanon and the Lebanese Food Bank. The ‘Liban’ tote bags are printed with old Lebanese stamps dating back to the 60s and 70s that the designer’s team discovered in Beirut last year while exploring Souk Al Ahad.

Additionally, the brand is offering two more styles, ‘Still Floating’ and ‘Tiles and Tales’, designed by Lebanese–Armenian model and artist Leah Hadidian and Tala Fakhoury.


The Dubai-based online concept store, Attuale has expressed solidarity with the people of Beirut by launching its first-ever sale with 5% of each item sold to be donated to the Lebanese Red Cross. The sale will run throughout the month of August.


Italian jewelry house, Repossi, has unveiled a new ring – the ‘Berbere’ Chromatic ring – all profits of which will be donated to the Lebanese Red Cross.

Roni Helou

Launched by the Slow Factory Foundation, the Super Fund is dedicated to social and environmental justice in the fashion industry. With the support of Roni Helou, Faux Consultancy, Fondation Saradar, Bureau Des Créateurs, Maison Pyramide, the global fundraiser will deploy emergency relief to 39 designers and artists whose damages amount to over 850,000 dollars.

Also, Freedom

Los-Angeles-based brand Also, Freedom, founded by former Beirut resident Dahlia Hage, has pledged 100% of profits from the ‘Free Generation’ Baby Girl Tee and the ‘UNIFY’ Dress to its Beirut Small Business Disaster Fund.


Online concept store Dikkéni serves as a platform to support and amplify the voice of emerging Lebanese artists, designers, and entrepreneurs. In light of the recent crisis, Dikkéni has collaborated with Lebanese artist Nour Flayhan to create special pieces – the ‘Our Lebanon’ Beirut Disaster Relief poster and the ‘Our Lebanon’ Beirut Disaster Relief tote bag. All proceeds from the sales of these items will be directed towards Dikkéni’s parent organization – Impact Lebanon.

Katrine Hanna

Lebanese-Australian footwear designer Katrine Hanna has released a limited edition of her bestselling ‘Carmen’ shoe in response to the catastrophic explosion in Beirut. The shoe – which is inspired from the Lebanese capital city – features curvy straps reflective of the waves and shades of turquoise and deep blue to mimic the Mediterranean coastline. 40% of the bestseller’s retail price will be donated to the Emirates Red Crescent for the Lebanese Red Cross.

Amongst Few

Dubai-based concept store and streetwear brand, Amongst Few, has launched a limited-edition ‘Prosperity’ Tee to support the victims of the Beirut disaster. The brand has pledged to distribute all proceeds from the sales of the t-shirt equally between Impact Lebanon, the Lebanese Red Cross, and Offre Joie.

Tony Ward

Tony Ward, a Beirut-based brand, has launched a special online store dedicated to contributing to the relief efforts for those affected by the tragic blast. The online store features a limited-edition capsule collection – ‘Sunrise, Sunset’ – of elegant tunics and hats. All sales proceeds from the online collection will be donated to Offre Joie. 


Fusion by HK

Fusion by HK, a Lebanon-based brand, launched the #BraceletsOfHope initiative a couple of weeks before the Beirut blast. The initiative aims to provide Lebanese families with medical aid and daily supplies. In light of the recent tragedy, the brand has promised to donate 10% of sales proceeds from its ‘Rebirth’ collection and 100% of profits from #BraceletsOfHope to Bird of Lyfa non-profit organization that helps those affected by the explosion.


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A few weeks before the explosion in Beirut, Fusion By HK launched #bracletsofhope, an initiative aimed to improve the lives of many Lebanese families. To date, we have sold 120 bracelets allowing us to purchase medication and supplies for many! This is just the beginning of the work ahead! Moving forward, 10% of the “Rebirth” collection and profits from #bracetsofhope will go to @birdoflyf, an organization working on ground to improve the quality of life of those affected by the tragedy in Beirut. Now more than ever we need to come together to help rebuild Beirut and support those affected by the socio-economic crisis in Lebanon. There are many other trusted NGO’s doing great work which you can donate directly to as well ! @impact.lebanon @nusaned @sanabelnour @lebaneseredcross @dafacampaign 🙏🏻🇱🇧❤️ Hand in Hand WE Will make a difference! #hope #beirut #lebanon #foracause #helplebanon #helpbeirut #donation #helppeople #lebanon🇱🇧 #lebanese #lebanonfashion #love #birdoflyf #lebanesengo #🇱🇧 #livelovelebanon #rebuild #lebanon_pictures #foryoupage #supportyourcommunity #beirutlebanon #beirutcity #werisetogether #werisebyliftingothers #lebanesedesigners

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Ali Cha’aban x Nuna Atelier

In an effort to raise funds for the victims of the Lebanese Red Cross’s relief projects, Lebanese artist Ali Cha’aban has collaborated with Dubai-based ready-to-wear label Nuna Atelier to design a special T-shirt. The ‘4-8-2020’ tee is a tribute to all the innocent lives that were lost due to the horrifying explosion and a symbol of hope for all those fighting for justice. The duo will be donating 100% of the proceeds to the cause.


Saudi-based e-commerce store, Culture – that describes itself as a love letter to Arab fashion and Arab designers – has launched a ‘Shop for Beirut’ section. All category features products ranging from face masks to abayas, all profits from the sales of which will be donated to relief projects working towards mitigating the painful aftermath of the Beirut explosion.


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Zuhair Murad

In order to raise support for relief efforts after a horrific explosion devastated Beirut, Lebanese designer Zuhair Murad has launched a global T-shirt campaign. The effort has seen celebrities rally around to help. Murad’s #RiseFromTheAshes tees have already been seen on Sofia Vergara, Alessandra Ambrosio, Jennifer Lopez, Courteney Cox, and Shanina Shaik, so far. To lend your support, you can visit the campaign webpage and purchase the iconic #RiseFromTheAshes T-shirt here. Both unisex and men’s styles are currently available. 100% of the net proceeds will go to Offrejoie.

Hussein Bazaza

The Children’s Cancer Center of Lebanon (CCCL) was severely impacted by the blast in Beirut. As if their lives weren’t already hard enough, little ones suffering from cancer were forced to transfer to other hospitals, and are in dire need of support at this time. Lebanese designer Hussein Bazaza answered the call. Although he himself encountered the devastation of his own atelier, Bazaza has been working to help the CCCL. All profits of the Hussein Bazaza ‘ARCHIVES PROJECT VOL.1’ collection purchased during the remainder of the month of August and until October 2020 will be donated to CCCL. You can shop this heartfelt initiative by visiting

Hussein Bazaza Archives Project
Photo: Courtesy of Hussein Bazaza
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