Fendi’s Peekaboo Bag Is Back and Better Than Ever

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Fendi Peekaboo Launches #PeekabooISeeU Campaign 
Starring Zoey Deutch
Photo: Courtesy of Fendi

What does Zoey Deutch have to be happy about? A whole lot. Not only has the actor and activist landed a major role as Princess Buttercup in the television reboot of the beloved cult classic Princess Bride and a co-starring role in the hit Netflix series The Politicianbut she is also the radiant star of the new #FendiPeekaboo campaign alongside the iconic ‘Peekaboo’ bag.

The new ‘Peekaboo’ has gotten a makeover for 2020. Inside pockets are interchangeable in smooth leather or precious skins, and the bag now features a new accordion-shaped frame that opens the mouth of the bag into a deep smile – a smile we can’t help but share when we see it. 

While most campaigns start in the studio, the new #FendiPeekaboo campaign ends there. Deutch, as the star of the show, is shown on her journey to the studio, engaging with the bag along the way. The perfect size for a girl-on-the-go, the Fendi ‘Peekaboo’ is an everyday option that is as indispensable as a smile is to happiness. Armed with this bag, both you, and your style, are unstoppable. 

In this Savoir Flair exclusive, you’re offered a backstage look at the campaign as it comes together. The new Fendi ‘Peekaboo’ will be available in boutiques from late August and is officially available for sale on Fendi.com. Don’t forget to personalize it with your initials when you order one.

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