Fashion’s obsession with “It” bags is an ongoing love affair, with new iterations of signature styles popping on the runway each season. Iconic handbags like the Dior ‘Saddle’ bag and Hermès ‘Birkin’ continue to dominate preferences, even though the designs first emerged years, sometimes decades, ago. Whether you’re a collector of luxury bags or simply a fashion enthusiast, there is no doubt that these pieces are instantly recognizable even after they get an unexpected makeover or facelift.
Enter: Italian designer duo, Chiara Rivituso and Matteo Bastiani. Their upcycling efforts – combined with skilled craftsmanship – have given birth to an unanticipated version of luxury’s most sought-after handbags. The creative duo behind the viral Instagram account, @camera60studio, is recreating iconic luxury bags from discarded packaging. Not only do the meticulously crafted bags make uncanny replicas of the original silhouettes, but they are also fully functional.
The Fendi ‘Baguette’ finds itself reimagined as a ‘McBaguette’ made out of McDonald’s’ food packaging, Dior’s signature bag is recreated as a Kellogg’s ‘Saddle’ bag, complete with the green rooster and a Kellogg’s ‘K’ to replace the original metal ‘D’ ornament. The ‘Saddle’ bag also comes in other iterations created out of Oreo packaging, as well as a Nike shoe box. The highlight of the project, however, is the Jacquemus ‘Le Chiquito’ micro bag made out of a Chanel beauty shopping bag.
Scroll down to discover this creative take on luxury’s most recognizable arm candy.