The concept of reaping what you sow couldn’t be more timely. In a social climate where bad behavior is swiftly shunned, #cancelled, or called out, both your actions and your words are constantly under the microscope. People are tired of the status quo, and rightly so, but along with so many calls for change comes a sweeping negativity that threatens to consume any positive, teachable moments.
Along with so many calls for change comes a sweeping negativity that threatens to consume any positive, teachable moments.
Savoir Flair’s #SupportLocalFashion initiative is part of the positive change that is needed in the region and fashion industry at large. This is a crucial time for enacting meaningful change, and our initiative is aimed at not only promoting regional fashion brands and companies, but also talented MENA creatives who are working to shape the culture of the region.
Giving consideration to how power, greed, and negativity impact both our immediate circumstances and our communities, this locally produced shoot aims to amplify goodness. Flourishing with natural beauty, verdant florals, and femininity, this beautiful editorial, titled ‘You Reap What You Sow’, serves as a strong reminder of the power of adding beauty to the world with positive words and deeds. When the world is filled with darkness, you can be the light.
Meet the Local Team Behind the Shoot
As part of our #SupportLocalFashion initiative, we not only wanted to spotlight an editorial whose composition and concept have valuable meaning for our changing times, but also the young, talented team that made it happen. Below, get to know the regional creatives that produced this stunning shoot, and find their online portfolios as well.
Stylist: Inès Aktouf is an Algerian freelance stylist, and the founder and creative director of socialunseen.com – a contemporary platform that discusses fashion-forward topics and focuses on highlighting regional creatives. Aktouf was born and raised in Algeria. She moved to Paris at 18, where she did her Masters at Istituto Marangoni in Fashion and Luxury Brand Management. Aktouf moved to Dubai only a few months ago, but in that time has become a champion for regional talent. You can find Aktouf on Instagram at @inèsaktouf and her website at socialunseen.com.
Photographer/Videographer: Kalid is a Dubai-based filmmaker, photographer, and art director whose work embodies the artistic movement of Romanticism and its ability to express imagination and human emotion. His career background in psychology manifests itself uniquely in his editorial work and profoundly in his personal projects. Azed is Palestinian, and has lived in Dubai for the past eight years. You can find him on Instagram at @kalidazed and find his portfolio at kalid.myportfolio.com.
Makeup Artist: Romanian-born Diana Tin is a certified freelance makeup artist based in Dubai. Her journey as a makeup artist started in 2013 in Buenos Aires, Argentina at Espacio Buenos Aires – a space dedicated for various artistic activities from fashion design to styling, makeup, and photography. You can find Tin on Instagram @dianatin and on her website at dianatin.com.
Hair Stylist: Dani Hiswani is a celebrity hairstylist and L’Oreal Pro Artist based in Dubai. He has been working in the industry for over 15 years, and has won awards such as Hairstylist of the Year (2012), UAE Beauty Champion (2017), World Beauty Champion and more. You can find Hiswani on Instagram at @danihairstylist.
Model: The model is Stephanie Olitte, of Brazilian nationality. She is represented by MMG, Elite Model World, Time Model International, and Metropolitan Models Group. You can finder her on Instagram at @stephanieolitte.
Art Director, Filmmaker and Photographer Kalid Shoot Producer Shadi Pour Stylist Inès Aktouf Model Stephanie Olitte Makeup Diana Tin Hair Dani Hiswani Lighting assistant Soni Gaffer