For eleven years, as the Middle East’s first online fashion and lifestyle magazine, Savoir Flair has been at the forefront of championing designers, discovering influencers, promoting boutiques and businesses, and spotlighting talent in the region. But now, more than ever, it’s vitally important to create meaningful action around the concept of supporting local.
For that reason, we are launching a bi-weekly #SupportLocalFashion initiative, which advocates for a broad spectrum of fashion creativity in the Middle East. Going forward, we’re highlighting the efforts of incredible brands and businesses, as well as fashion talent like photographers, stylists, models, and other noteworthy creatives.
In our first installment of Savoir Flair’s #SupportLocalFashion initiative, we turn to Cyrielle Verstuyft of Cocobum, the region’s beloved bikini boutique. Dubai-based Belgian sisters Cyrielle and Charlotte Verstuyft launched Cocobum in 2018 and have quickly grown to influence the way we shop for swimwear by bringing cult brands like Montce Swim, For Love and Lemons, and Lisa Marie Fernandez to Middle Eastern consumers. Speaking of influence, Cyrielle herself has grown into a respected social media content creator with a keen eye for trends, and engaging selfie-shoots that have made us fall in love with her.
As part of Savoir Flair’s #SupportLocalFashion initiative, Cyrielle created an exclusive shoot, featuring some of her favorite swimwear pieces of the season, which she styled with looks that are sporty, street smart, and romantic.
You can help support the region’s community of creatives by shopping Cyrielle’s looks below, directly from Cocobum, and follow her on Instagram @cyrielleverstuyft and her business at @cocobum. Additionally, you can help spread the word about our initiative by tagging #SupportLocalFashion and #SavoirFlair if you shop these looks and post them to social media.
Same Los Angeles Edit
FELLA Swimwear Edit
Montce Swim Edit
Lisa Marie Fernandez Edit
For Love and Lemons Edit
Shop Cyrielle's Looks at Cocobum