Have You Seen the Reigning “It” Bag of 2020 Yet?

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Laura Dern | Photo: Courtesy of Shutterstock

While staying home has prevented occasions for showing off new purchases, many of us are finally beginning to return to the office. It’s been a minute since we’ve thought about getting dressed for success – or getting dressed at all – and luxury handbag purchases have frankly been far from our minds. 

However, the arrival of the new Alexander McQueen ‘The Story Shoulder’ bag for Spring/Summer 2020 quickly reignited our bag lust. Its progenitor, the ‘Story’ bag, was released for Pre-Spring 2020, and was a sleek everyday option with a top handle tote and a larger size. Following the silhouette of its predecessor, the new ‘The Story Shoulder’ bag is more compact, and emphasizes the house’s signature jeweled handle, which derives its origins from the now-iconic ‘Four Ring’ clutch. In fusing these elements together, ‘The Story Shoulder’ bag is an evolutionary concept that’s already winning rave reviews with influencers and celebrities alike.

Because so many fashionable women are wearing the bag, you get a real sense of how diverse the style of ‘The Story Shoulder’ bag is and how many ways it can be worn. Jeans and tee? Check? Elaborate suit? Check. Gown? Check. Denim, flannel, and leather? Check, check, and check. Out of dozens of outfits worn by influencers, models, and celebrities, ‘The Story Shoulder’ stands out as the outfit’s unifying facto – the ultimate polished piece added to any look.

Few bags have seized the fashion crowd this way. In every hemisphere, ‘The Story Shoulder’ bag is finding its way into the hands of “It” girls, and their unique styling choices are so inspiring that we’re already planning the remainder of our 2020 outfits around it. After all, we have a lot of catching up to do. View the diverse ways the Alexander McQueen ‘The Story Shoulder’ bag is being worn by stylish women like Laura Dern, Jodie Turner Smith, and Nora Attal in the gallery below, and find the bag in-store and online at alexandermcqueen.com.

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