The All-Inclusive Ramadan Edit You’ve Been Waiting for Is Here

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Photo: Courtesy of Ounass

With the last two months spent in quarantine, and eventually lockdown, days and nights began to bleed together. Time slowed down and then sped up, compressed and expanded. If you found yourself losing track of what day it is, you’re not alone. With uncertainty lingering over the UAE’s approach to Ramadan, these blurred-together days made the month of fasting and reflection arrive before we could make proper plans. 

Would we be out in the city shopping for special meals, and gathering for iftars with friends and family? Or would be trying to honor the holy month at home? With many restrictions recently lifted on the eve of Ramadan – including permission to gather in groups of five or less – we didn’t have as much time to prepare. However, there’s no time like the present to update your wardrobe with a gorgeous abaya, a luxurious kaftan, or some chic accessories to spruce up your look. 

For our all-inclusive Ramadan 2020 edit, we’re taking a broad approach, which means we’re providing collections from an array of amazing regional designers, regional shopping edits from beloved sites like Ounass and Tutus Kurniati, and luxury capsule collections created just for Ramadan by brands like Loro Piana and Bvlgari. We left no stone unturned. And the best part? They’re all available in the UAE, with most offering home delivery, same-day delivery, and other options for those who are staying home.

Regional Releases

Marina Qureshi

Marina Quereshi Amanda Kaftan
Photo: Courtesy of Marina Qureshi

With a fashion pedigree from Central Saint Martins and previous work at Alexander McQueen, Marina Qureshi applies her draping and construction skills to the free-flowing silhouette of the traditional kaftan for Ramadan 2020. Featuring exceptionally cool, blinged-out shoulders alongside criss-cross accents, her kaftans are modernized in a refreshing, fashion-forward way.

Shop the Marina Qureshi Ramadan collection here.

Ingie Paris

Ingie Paris Ramadan 2020
Photo: Courtesy of Ingie Paris

Ingie Paris, created by fashion expert and the Middle East’s most powerful businesswomen Ingie Chalhoub, is known for its rock ‘n’ roll vibe. However, the label changes focus for the holy month. An array of feminine, floral-print dresses with cinched waists and pleated skirts bring a flattering silhouette to Ramadan wardrobes.

Shop the Ingie Paris Ramadan collection here.

Amal Al Mulla

BROWN WRAP AROUND POWER BLAZER
Photo: Courtesy of Amal Al Mulla

We’re already fans of Bahrain designer Amal Al Mulla and, with her Ramadan-ready collection, we’ve come to appreciate her modern approach even more. Kaftans are cool, but imaginative suiting and separates are cooler. If you’ve always got your finger on the pulse of fashion-forward style, this brand is for you.

Shop the Amal Al Mulla Ramadan collection here.

Nuage

Nuage Ramadan collection 2020
Photo: Courtesy of Nuage

Nuage is an emerging regional brand created by Dubai-based designer Moza Almannaei. For her Ramadan and Eid 2020 collection, Nuage divides its signature kaftans into two separate styles: one inspired by Morocco and the other with “twisted” elements that offer cool visual appeal.

Nuage can be found at Boksha in Dubai.

Deema Ajlani

Deema Ajlani Ramadan 2020
Photo: Courtesy of Deema Ajlani

From Bahrain-based brand Deema Ajlani, the namesake of Saudi designer Deema Al Ajlani, comes a new Ramadan collection that acts as an ode to her Saudi heritage and her adopted homeland of Bahrain. Deema’s collection features special highlights, including a pearl motif from Mattar Jewelers in Bahrain and handmade embroidery that took many hours to be pieced together.

You can shop the Deema Ajlani Ramadan collection here.

Niili

Niili Ramadan 2020 collection
Photo: Courtesy of Niili

Homegrown UAE-label Niili is the brainchild of Khaled Al Zaabi and designer Paula Quetglas Llop. With a focus on luxury and a newly launched e-commerce site, Niili’s collections use lightweight fabrics imbued with patterns symbolic of the UAE’s culture. The results aren’t what you’d expect, which is why we’re adding this brand to a list of ones to watch out for.

Shop the Niili Ramadan collection here.

Ramadan Edits

Ounass

OUNASS - RAMADAN CAMPAIGN (23)
Photo: Courtesy of Ounass

We’re already devotees of Ounass, which is why its specially curated Ramadan 2020 edit is one of our favorites. It includes limited, one-of-a-kind pieces created in partnership with 29 different designers, which means there’s something for everyone.

Shop the Ounass Ramadan edit here.

Net-a-Porter

Net-a-Porter Ramadan 2020 capsule collection campaign
Photo: Courtey of Net-a-Porter

Net-a-Porter’s largest-ever selection of exclusive capsule collections for Ramadan has just landed. Luxurious pieces – like an iconic trench gown by Wes Gordon at Carolina Herrera and crystal frocks from Jenny Packham  – round out some of our top picks from the edit, as well as gorgeous kaftans from Oscar de la Renta, Reem Acra, and SemSem

Shop the Net-a-Porter Ramadan edit here.

Leem

Leem 'Like Mother, Like Daughter' Ramadan 2020 collection
Photo: Courtesy of Leem

Acknowledging that much of the holy month’s celebratory activities will take place at home this year, regional label Leem is including kids in its Ramadan edit. Leem’s special Like Mother, Like Daughter collection offers twinning opportunities for you and your little one, featuring modest and comfortable silhouettes.

Shop the Leem Ramadan edit via WhatsApp here.

Tutus Kurniati

Tutus Kurniati Ramadan edit
Photo: Courtesy of Tutus Kurniati

For Ramadan, local e-commerce site Tutus Kurniati is a one-stop shop for your entire look. With cool accessories from cult brands like Sara Battaglia, Le Specs, and Cult Gaia as well as flowy tropical-print kaftans (that can double as beach cover-ups), you can kit your entire look out in one go.

Shop the Tutus Kurniati Ramadan edit here.

 

MUSE

MUSE App Ramadan edit
Photo: Courtesy of MUSE

Have you downloaded the app for Chalhoub Group’s new loyalty program MUSE yet? If not, get on it. It’s the only place where you can find exclusive pieces from your favorite brands, and the Ramadan edit is not to be missed. With a personalized concierge service offered by the app, this is luxury shopping at home at its finest. 

The Muse app is available at App Store and Google Play.

Capsule Collections

Bvlgari

Bvlgari Ramadan Serpenti Forever collection
Photo: Courtesy of Bvlgari

Just in time for Ramadan, Italian luxury house Bvlgari has released an exclusive collection of its ‘Serpenti Forever’ line. Eye-catching accessories and leather goods in shades of emerald green, amethyst, and fire amber – all trimmed in metallics – make a chic pairing with your iftar ensemble.

You can browse the Bvlgari’s ‘Serpenti Forever’ collection for Ramadan here, with delivery options available from its The Dubai Mall store.

Loro Piana

Loro Piana Ramadan 2020 collection
Photo: Courtesy of Loro Piana

Luxury devotees have long made Loro Piana one of the cornerstones of their wardrobes. Known for the incredible craftsmanship of its fabrics, Loro Piana’s pieces stand the test of time. For Ramadan 2020, the Italian luxury brand has released a capsule collection that is the epitome of chic.

Shop the Loro Piana Ramadan collection (with same-day delivery options in the UAE) here.

Desigual

Desigual Ramadan 2020 collection
Photo: Courtesy of Desigual

Even though Ramadan started in April this year, the days are already warming up. A great solution for dressing to beat the heat is Desigual’s exclusive Ramadan collection, which features a line-up of breathable fabrics, vibrant prints, and romantic separates.

Shop the Desigual Ramadan collection at The Dubai Mall and City Centre Mirdif.

Mango

Mango Ramadan 2020 collection
Photo: Courtesy of Mango

Designed exclusively for the Middle East, Mango’s new capsule collection for Ramadan was unveiled with a new fashion story starring model Julia Berashoeff and shot specifically for the occasion by Alejandro Sonoro. The clothes in the capsule collection are just the right mix of comfortable and cool, making getting dressed for the season a total breeze.

Shop the Mango Ramadan collection here.

COS

COS Campaign Ramadan 2020
Photo: Courtesy of COS

COS brings its playful shapes, soft textiles, and roomy separates to the Middle East with a new Ramadan capsule collection. We loved the cape-topped accent of this look, as well as its oversized shirting. These are clothes you can live in from suhoor to iftar – and beyond.

Shop the COS Ramadan collection here.

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