Time for FaceTime: What Makes This Jacquemus Fashion Campaign So Unique

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Bella Hadid Jacquemus Campaign
Photo: Courtesy of @jacquemus

Leave it to a pandemic to take creativity in the fashion industry to an all-time high. Case in point: Jacquemus.

At a time when jetting off to exotic locales to shoot a fashion campaign isn’t possible, brands are turning to unexpected resources to get the job done, with the French fashion label using FaceTime to shoot its latest array of basket bags, translucent shades, and more. Starring supermodel Bella Hadid and model Barbie Ferreira of Euphoria fame, the Spring/Summer 2020 campaign – aptly named Jacquemus at Home – was captured by photographer Pierre-Ange Carlotti.

Both models and the brand took to Instagram to share the final product of their ingenious virtual project (incidentally pulled off sans stylists, hairdressers, and makeup artists), with Hadid even giving her followers a glimpse behind the scenes through a short video. While some of the images are NSFW, here’s a selection that showcases what working from home in the fashion world looks like.

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