What happens when you are a remarkably talented fashion designer who is remarkably averse to attention? For Daniel Lee, Creative Director of Bottega Veneta, that means accepting heaps of praise (and recently four prestigious British Fashion Awards, including Designer of the Year) with an attitude bordering on embarrassment. At the level he’s at – that is to say the highest possible – his humble demeanor is ridiculously endearing.
Although he’s not one for the spotlight, he has no less earned it by ruling the fashion world with his incredible designs. You can’t swing a ‘Pouch’ bag at fashion week without clattering into at least a dozen more – not to mention all of the other bags, accessories, shoes, and clothes that the “It” crowd has so enthusiastically swarmed to. When it comes to sustaining this kind of momentum, there’s no formula, no blueprint. However, Lee has continued to prove himself adept at continuing to communicate new and uber-desirable ideas. Case in point: his Fall/Winter 2020 collection.
Mark our words, you’re about to see Bottega Veneta’s fringed looks everywhere.
Overnight, his experimentations with leather separates evaporated. For inspiration, Lee looked to the archives, where he noticed a unifying softness that brought silhouettes and bags together. Tactile softness is key to the Bottega Veneta Fall/Winter 2020 collection – even fully sequined frocks looked soft because their fabrics were imbued with stretch to make them more comfortable to wear. Cape-sleeved dresses and outerwear gave room for the body to move, too.
Meanwhile, leather was swapped for supple, longline knits whose smooth surfaces were degraded by slashes of fringe. It’s strange to say, but even with the ubiquity of fringe on the Fall/Winter 2020 catwalks, Bottega Veneta’s version felt exceptional. Our reaction is intuitive; you know something is good when you see it, even if you can’t always explain why. For starters, the fringe starts high on the thigh and falls all the way to the floor. It’s also thick and bold – instead of wispy and dainty – and cut from shearling and wool. Mark our words, you’re about to see Bottega Veneta’s fringed looks everywhere.