Salvatore Ferragamo Emerges as the Thinking Woman’s Label

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We really, really like the Paul Andrew era of Salvatore Ferragamo – like, really. Not only is there intellect that goes into the making of his collections – Fall/Winter 2020 was inspired by a deep dive into Carl Jung’s theory of archetypes, particularly as they pertain to women – but also craftsmanship so refined that they’re destined for more than just the trendy fashion crowd. Salvatore Ferragamo is where you’ll find smart, impeccably made cornerstone pieces that are subtle but stylish for your wardrobe.

Salvatore Ferragamo Fall/Winter 2020
Photo: Courtesy of Imaxtree

Salvatore Ferragamo is where you’ll find impeccably made cornerstone pieces that are subtle but stylish.

When Andrew first arrived at Salvatore Ferragamo, we felt that he was filling the void left by Tomas Maier’s departure from Bottega Veneta – such was his strong sense of color and sophisticated design instincts. But he has proven that his work does not exist in the shadow of another. Take the archetypes represented on the Salvatore Ferragamo Fall/Winter 2020 runway: the huntress/warrior, the mother, the maiden, the seductress. They are canonized by mythology, categorized by psychology, and now creatively interpreted and modernized by a thinking woman’s label. That’s unique territory to inhabit.

The huntress is found in smooth leather coveralls, raw denim jumpsuits, and chainmail dresses, while the maiden is fair in sheer frocks and crystal-lined sheaths. The modern mother is ubiquitous as the everywoman, wearing supple suits to conquer the boardroom and silky pajama-like dresses – perhaps in the bedroom? It’s smart to hold a mirror up to today’s woman and show her how prismatic she is, and then give her options for displaying all sides of her personality. Archetypes can be reductive, but with Andrew’s knack for creating desirable, trend-defying clothes, they are an appealing guide to dressing for the woman you want to be – whoever she is.

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