Bvlgari Taps UAE Royalty for a One-of-a-Kind Collaboration

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In a collaboration that is the first of its kind, legendary luxury label Bvlgari worked with HRH Sheikha Fatima Bint Hazza Bin Zayed Al Nahyan – granddaughter of the father of the UAE – to create the breathtaking ‘Jannah’ collection. While Bvlgari represents the West and Sheikha Fatima represents the East, the blending of the two worlds was more natural and organic than anyone expected.

‘Jannah’ centers around a five-petaled flower that was inspired by a motif found throughout Sheikh Zayed Grand Mosque in Abu Dhabi. We found this rather befitting; flowers are also central to the Bvlgari lexicon, with the maison having crafted countless pieces inspired by the beauty of a flower. Sheikha Fatima and Bvlgari’s Creative Director Lucia Silvestri worked together for two years to create ‘Jannah’, finding more shared values every time they met – Bvlgari is backed by the legacy of family, Sheikha Fatima belongs to the ruling family of the UAE. The two combined their passion for design and family to create the ‘Jannah’ collection, bringing to mind the opening line of the world’s most famous love story: “Two households, both alike in dignity.” 

Found at the heart of a sautoir created to honor Sheikha Fatima’s grandmother, a mesmerizing emerald becomes an important part of the story. On the back of the stunning pendant, the word “Zayed” – as in Sheikh Zayed bin Sultan Al Nahyan – is inscribed in order to keep her grandfather’s name close to her grandmother’s heart. It is emotional details like these that root ‘Jannah’ in the purity of love and devotion to one’s heritage. Magnificent tiaras, delicate ring bracelets, and ‘Poncho’ collars that lie on the décolletage like a second skin also form the core of this collection.

Meanwhile, crossing the divide between East and West and bridging the two worlds together, Sonam Kapoor stars in the collection’s campaign and feels like a natural fit for unifying these two geographical elements. Discover the powerful video, above, and visit bvlgari.com to learn more about this incredible collaboration.

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