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Photo: Courtesy of Inez & Vinoodh | Burberry

It has been a year and a half since Riccardo Tisci took over as Creative Director at Burberry and, in that time, he has radically reworked the house aesthetic while balancing its heritage appeal. And yet, speaking about Burberry’s star-studded Spring/Summer 2020 campaign shot by the always impressive creative duo of Inez & Vinoodh, Tisci shares, “This campaign feels like the beginning.” We get what he means. Sometimes, it’s not a matter of finding your groove – he’s been in the groove since day one – but in really solidifying your perspective that things start to fall into place.

Burberry Spring/Summer 2020 Campaign starring Kendall Jenner and Gigi Hadid
Photo: Courtesy of Inez & Vinoodh | Burberry

With instantly recognizable faces like Bella HadidGigi Hadid, and Kendall Jenner tapped to star in the campaign alongside emerging talent like Tosin Olajire and veterans like Freja Beha Erichsen, this really does feel like a new beginning for Burberry.

It’s young, it’s streetwise, and – most importantly – it’s fresh. Yet, at the same time, the rigor of tailoring and the new-classic signature bags keep the history of Burberry alive and well. As for the label’s future under Tisci’s direction? It looks bright. Below, you’ll find more stunning campaign images, as well as a sneak peek at what it looked like behind-the-scenes on set.

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