Maybe we don’t believe in Santa Claus anymore, but we do still believe that the festive holiday season is a time for dreams to come true. However, realizing our dreams – like owning an exquisitely crafted Bvlgari piece – must take place in reality. For the festive holiday season, the luxury Italian label cleverly reverse engineers a campaign to showcase how their glamorous line-up of products take shape. The elegant hands of the artisan are shown mid-craft as they sketch and create fine jewelry, watches, and bags that are each inspired by the beauty of Rome and the exhilarating sparkle of gemstones.
What starts out as an idea is transformed into a desirable indulgence, thanks to the skilled acumen of the Bvlgari maison. Echoing the desire of our dreams to become a reality, we’re taken on a journey of a start-to-finish process – from a vision to a full-fledged design – which is then neatly wrapped in beautiful packaging to await its opening on that special day. Imagine being on the receiving end of that gift. Feeling inspired by Bvlgari’s stunning products and thoughtful attention to detail? Click here to shop Bvlgari’s festive gifts this holiday season.