In this video exclusive, Chanel offers us a rare and riveting look at the making of its FW13 Couture collection, which debuted last week at Haute Couture Week.
Couture is a markedly different season than ready-to-wear or resort, not only because the clothes presented are some of the most expensive in the world, but also because there are only a limited amount of designers who are invited to become official members of the Chambre Syndicale de la Haute Couture. They are selected because what they create is not only exquisite, but because it is also the result of thousands of hours of hands-on expertise. Chanel sets the watermark for couture every season, turning out massive collections featuring finely tuned and awe-inspiring details.
In the video above, Chanel takes you into the atelier to witness the birth of its Fall/Winter 2013 Couture collection. Hundreds of tiny stone studs are stitched and arranged into a blurry, beguiling pattern down the front of one dress. The seamstresses add sleeves that are comprised of layers of tiny squares, individually sewn by hand. One dress features multi-colored plastic paillettes that are arranged precisely with tiny tweezers before being carefully sewn in place. It takes hundreds of man-hours to accomplish Karl Lagerfeld’s acute vision for Fall 2013 Couture, and this video will make you feel like you’re present at the moment of creation.
Photos and video: Courtesy of Chanel