Savoir Flair’s contributing editor, Tala Samman, styles the THERESA. windows in Munich.
MyTheresa.com, one of the most respected high-fashion retail websites in the world, has seen incredible progress in the past year. This popular e-tailer has worked hard to meet the needs of the Middle Eastern consumer and has recently launched an Arabic version of the site. Susan Botschen, owner and co-founder of MyTheresa.com, exclusively explained to Savoir Flair the German retail giant’s Middle Eastern initiatives; “In order to better cater to the incredibly fashion-savvy women of the Middle East, we are thrilled to announce the launch of our MyTheresa.com Arabic website geared specifically to this market. We have initiated a number of special features including an Arabic speaking customer care team, reduced express shipping costs, and a lot more. The Middle East has always been a strong customer base for us both online as well as in our THERESA. boutique situated in downtown Munich.”
As such, the retailer has developed relationships with some of the Middle East’s most notable tastemakers, and our own contributing editor, Tala Samman, is among them. MyTheresa.com recently extended an invitation to Tala to visit its brick and mortar location THERESA. in Munich, Germany. Once there, Tala shared her edit for the season and personally styled the boutique’s windows. She shares, “I was invited by MyTheresa.com to discover its brick and mortar store, THERESA., as well as style the windows and share my picks for the new season. I was really impressed by how large and beautiful the store is. I had such a great time looking at brands and pieces that Middle Eastern customers will love.”
THERESA. store manager, Stefan Kern, was equally enthusiastic about Tala’s visit. “Having Tala Samman here working with us at THERESA. was such a special treat! She offered us very inspiring and valuable insights into the style and taste of our Middle Eastern customer,” he revealed.
In this feature, Savoir Flair provides a unique and exclusive experience as we follow Tala Samman on her window-dressing adventures in Munich. View her photo journal in the gallery below and take a peek at MyTheresa.com’s latest offerings at the newly launched www.mytheresa.com/en-ae.
