Chopard’s legacy as a legendary Swiss watchmaking and fine jewelry house started in 1860 and persists to this day, although it changed hands from founder Louis-Ulysse Chopard to the Scheufele family in 1963. Ever since, generations of Scheufeles have been instrumental in all aspects of the maison, from business operations to design – a rarity in the world of horology these days.
With the launch of the new Chopard ‘Happy Sport’ collection, we see an iconic design from 25 years ago receive a modern update in the form of an oval-shaped face. New variations include luxury details like swirling sapphires, glittering diamonds, and rose gold. While glittering rare stones certainly make us happy, the “sport” designation comes from its comfortable design. Translation: it’s luxurious enough to accessorize eveningwear and subtle enough for a browse through a farmers’ market. This balance between fashion and function is the result of hard work and watchmaking expertise over the course of many generations – and Chopard is one of the few places left where you’ll find that combination.
