For Spring/Summer 2020, Chanel Embraces Its Less Serious Side

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For Spring/Summer 2020 at Chanel, the Grand Palais was criss-crossed by imitation rooftops, a favored hang-out spot of the urban teenager. We’ve seen every other aspect of Chanel mined for set inspiration, from its origins and ateliers to its actual rooms, so why not the roof? It’s possibly the only (literally) untouched surface of the storied maison.

Atop catwalks that mimed the rooftops of Chanel’s Rue Cambon address, Chanel looked past millennials and their older cohorts with a collection that is squarely Generation Z. There were short shorts, lots of denim, brief party frocks, and ruffled minis galore. Welcome to Chanel 2.0. It’s younger, shorter, cooler — one could even argue that it’s sexier than its predecessor, and it’s thanks to the new woman steering the ship, Virginie Viard.

Photo: Courtesy of Imaxtree

The signature Chanel codes are all there, the bouclé tweeds, the pearls, the iconic logo, the camellia blossoms, but they look fresher and more youthful than ever before. Even the beauty look spoke to the new market direction; the models were rosy-cheeked and wore their hair loose and free. For more glamorous looks, we have the eveningwear selection, which included a twee puffball gown worn by Kaia Gerber, a monochrome gown trimmed with tiny bows, and a closing look covered in metallic bugle beads. 

The signature Chanel codes are all there.

Toward the end, an outburst erupted when a French comedian and YouTuber, Marie Benoliel, dashed onto the catwalk and proceeded to participate in the final walk before Gigi Hadid confronted her and helped escort her backstage. There’s no word on whether or not Benoliel snuck in past security or whether she was an invited guest who decided to take matters into her own hands. While Chanel 2.0 might be embracing its less serious side, this was definitely not the time or place for clout-chasing shenanigans.

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