Chloé Returns to Its Former Design Codes for Spring/Summer 2020

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For Spring/Summer 2020, the Chloé presentation was focused on “femininity anchored in reality”. It is a simple but effective proposition that reroutes Creative Director Natacha Ramsay-Levis focus onto the house’s two long standing traditions of flou and gentle tailoring – a.k.a. “femininity”.

The ‘reality’ aspect came from the trend-defying nature of the clothes; they are intended to become fixtures of a well-rounded wardrobe and be worn well beyond the current season. With sustainability at the core of so many Spring/Summer 2020 collections, real-world fashion applications become a satellite solution. Instead of buying and disposing, you buy with the intent of longevity. 

Photo: Courtesy of Imaxtree

Elegant shirting, soft suits, and languidly draped dresses are the cornerstone offerings of the Chloé Spring/Summer 2020 collection, amplified by a fantastic array of accessories that can be mixed and matched to give the looks new personalities. Realistically, isn’t that how many women build their wardrobes? We have our core looks – our go-to outfits – and we use accessories to change them up. One day, it’s a pinstriped suit with sculptural gold bangles for a board meeting and, a few days later, that same suit is paired with combat boots and chunky chokers for a night on the town. 

At Chloé, less truly is more.

Not only is the Chloé Spring/Summer 2020 collection a lesson in how to style your look in a way that defies trends, but the foundational pieces it offers are also really great. Canvas shorts, slinky knit slipdresses, and printed peasant blouses are easy to wear, but they have a clear Chloé identity – and none of them feel like they’re trying too hard. A return to simpler fare might not make sense for many Parisian luxury houses, but at Chloé, less truly is more.

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