Opposites Attract: Bvlgari Meets Bad Boy Designer Alexander Wang

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Alexander Wang and Hailey Bieber at the launch of the Bvlgari 'Serpenti' handbag collaboration | Photo: Courtesy of Bvlgari

As the man who turned off-duty model style into a fashion empire, “bad boy designer” Alexander Wang might seem like one of the most unlikely collaborators with one of the world’s top fine luxury brands, but we beg to differ. It’s our firm belief that collaborations bring out the best in both parties, and they have the ability to transform the expected into the unexpected. 

No two creatives see a product the same way, so when Wang was tapped to create designs for the new Bvlgari ‘Serpenti’ handbag line, it was all but guaranteed that he would bring something fresh to the table. True to our suspicions, “Serpenti Through the Eyes of Alexander Wang” offers up an adaptation of Bvlgari packaging, reimagined as shopping tote bags topped with ‘Serpenti’ head closures, and flap shoulder bags that took their inspiration from Bvlgari heritage watches from the 1960s. 

In the exclusive interview, below, Savoir Flair sat down with Wang to pick his brain about how he came up with the unique viewpoint of the collaboration and what it was like joining forces with a house that possesses a longstanding legacy of design excellence.

We were both surprised and delighted to find out about your unique collaboration with Bvlgari. It’s quite an unexpected pairing, but we’ve found that the more viewpoints differ, the more compelling the results. What do you have in common with Bvlgari? Where do you differ?
To me, I feel that we both enjoy designing for the sinful woman, a woman who is curious and a thrill seeker.

What does it feel like to become a part of the Bvlgari legacy?
It’s beyond humbling to be able to collaborate with Bvlgari – the history and the heritage of the house is so unique and mesmerizing. It truly is a one-of-a-kind experience.

What are some of the elements you drew upon to create your designs for the Bvlgari collaboration?
I wanted to approach this collaboration a bit differently than the rest. I wanted to focus on the notion of packaging as luxury, taking key elements of the purchase ceremony and highlighting them in a way only a heritage house such as Bvlgari can. In my research into the archives, I was drawn to the ‘Serpenti’ head made in the 1960s, which had a true timelessness to it.  Bvlgari was then able to replicate that specific design, and we applied it as the focal hardware in the capsule.

Why was Hailey Bieber the perfect person to cast for the campaign?
Hailey was great to work with. She is young, classy, and vibrant – she really exemplifies the vibe/ethos of this collection.

Who is the Bvlgari x Alexander Wang collection for? What type of woman did you have in mind while designing?
It’s for the adventurous woman who is forever curious.

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