While it sucks to be lumped into a generation and then blamed collectively, we all do a lot of finger-pointing. Millennials are industry ruiners who aren’t buying houses because they spend their money on avocados. The Boomer generation bankrupted an entire country. Generation X were a bunch of slackers. Generation Z is entitled and tech-obsessed. But there is one thing nearly everyone seems to agree on: Billie Eilish is cool.
Eilish is cool – transcendently cool. Even the older generations who don’t ‘get’ the younger are driving their kids to football practice and bopping along to “Bad Guy”. Her likability has a lot to do with her simplicity and unpretentiousness. She produces her music with her brother Finn in a bedroom of their family home, and they became successful overnight after they released “Ocean Eyes” on SoundCloud. Her neo-goth-pop sound is so infectious that she had a billion streams on Spotify even before the release of her debut album When We All Fall Asleep, Where Do We Go? – which climbed to two billion in a matter of months after it officially dropped.
She’s cool because she’s not trying to be cool. Legend has it that she was once presented with a gold plaque by a group of record executives from her label and her response was characteristically nonchalant: “What am I gonna do with a f*cking plaque?” She’s open about her struggles with Tourette syndrome and the intense pressures of overnight celebrity, but when Rolling Stone comes calling, her mom interrupts the interview to make sure Eilish cleans her room.
If you’re like us and haven’t stopped cramming your brain full of “Bad Guy”, “Crown”, and “Bury A Friend” around the clock all year long, then you’re definitely going to want to snag a piece of the Eilish anti-style style. Her collaboration with MCM is out and it’s instantly desirable – kind of like her music. It possesses that fusion of urban-rave-goth cool that she’s known for, and comes in roomy, oversized shapes and slouchy proportions. In a very Gen Z move, the collection is also PETA-approved and vegan, and bears Eilish’s own graffiti tag. Will we be cool like Eilish if we don her doppelgänger threads?
Probably not, but at least we can pretend.