Intrinsically connected to the mythology of seduction and metamorphosis, the serpent has held sway over popular imagination for thousands of years, from Medusa to Shiva. It takes astonishing staying power to maintain strong association with a symbol as ancient as the serpent, but Bvlgari’s design acumen has made its ‘Serpenti’ collection an enduring icon of fine jewelry for decades now – one that constantly undergoes reinvention and reinterpretation.
Never static, the Bvlgari ‘Serpenti’ collection emerges in 2019 transformed, outfitted with a sheen of shimmering pavé diamonds and malachite stones embedded in its head. Meanwhile, the ‘Serpenti Seduttori’ design adds another layer of intrigue with its shocking sapphire-blue eyes. This collection offers irresistible treasures for the eye to seek as it winds its way around the neck of the wearer or drips from her fingers, lobes, and wrists.
What a serpent does is charm, its every moment calculated to seduce. Like the serpent, the woman who chooses a Bvlgari ‘Serpenti’ piece is instantly transformed into a powerful, confident enchantress – you can’t help but fall under her spell. It’s no wonder, then, that the collection has cemented itself as the Italian fine-jewelry maison’s cornerstone offering, sought by collectors and aficionados the world over.
For three years now, supermodel Lily Aldridge has exemplified the bold spirit of Bvlgari and its ‘Serpenti’ collection. Equal to the mesmerizing icons in this iconic collection, Aldridge is a potent emblem of glamour and good taste. In the campaign video above, her face merges with that of a snake, blending the idea of a woman’s power and the creature’s seductive power into one unforgettable image. And in fulfilling the idea behind the collection, the model goes further to describe the Bvlgari woman in the video, below, saying “She is spreading her power to shape the world as she likes. She is Serpenti.”