Something historical happened in 1963. Ringing in at the astronomical cost of $44 million – which is a staggering $368 million by today’s standards – Cleopatra became Hollywood’s most expensive film ever produced.
To compound the expense, the set was plagued by two and a half years of delays, changing directors, and a cast so romantically embroiled that they set off gossip tabloids for years to come. When the film finally premiered, all eyes were on the onscreen chemistry between Elizabeth Taylor and Richard Burton. But there was another, entirely unexpected presence in the film that had stolen Taylor’s heart, forging a relationship she would remain faithful to for the rest of her days: Bvlgari.
The Italian label’s exotic creations for Taylor’s titular role as the Egyptian queen launched the its love affair with Hollywood, establishing decades of partnership between cinema and exquisitely crafted jewelry. Over the years, Bvlgari’s pieces have starred in more than 40 films, including Martin Scorsese’s Casino and Mission Impossible.
In addition to their appearances on the silver screen, Bvlgari’s fine jewelry and high jewelry creations have dripped from the ears, necks, fingers, and wrists of the world’s most famous celebrities on the red carpet – the Oscars and Cannes Film Festival included. And celebrating this legendary marriage between Hollywood and Bvlgari comes the maison’s biggest launch of 2019, the ‘Cinemagia’ collection.
‘Cinemagia’ draws on the magic of cinema and the stories it tells with a dazzling collection inspired by film. From the Emerald City in The Wizard of Oz to the sails on the pirate ships in Peter Pan, each enchanting creation draws from movie masterpieces that we all know and love. Taking hundreds of hours of painstaking craftsmanship to complete, ‘Cinemagia’ has to be seen to be believed, starting in the gallery below.