It’s official – the first preview of Fenty has just been released. A glorious, 45-second span of sped-up footage reveals flashes of models wearing an array of suits, corsets, jean jackets, and T-shirt dresses, giving us a glimpse into Rihanna’s new fashion house – and as you might’ve guessed, it’s perfect. This is the moment we’ve been anticipating since May 10, when it was first announced that the woman of many talents would be collaborating with fashion bigwig LVMH.
The launch of Fenty has made for quite the story, one that is both surprising and groundbreaking. Not only is Rihanna the first woman to create an original brand at the world’s largest luxury group, but she’s also the first woman of color to spearhead a major luxury fashion house in Paris – at only 31. In a recent interview with T magazine, she said, “I will not back down from being a woman, from being black, from having an opinion.” Her first major interview about the label thus far, it’s rife with details about the brand and how she’s being “as disruptive as possible”.
Like all things Rihanna touches, inclusiveness and diversity are at the core of the label’s DNA, with input and influence from designers at all levels of experience, as well as a size range that’s reflective of the real world. In fact, don’t expect a runway show for that matter. Luckily for us normal folks, Fenty will operate primarily on a direct-to-customer basis, launching its online store on May 29. If you thought it couldn’t get any better, the label will drop new items on a monthly basis, ranging from basics to special pieces and inclusive of clothing, sunglasses, and shoes. Credit cards at the ready.