It might sound counterintuitive, but to make an impact in today’s fashion-saturated society, you have to go really, really big, or really, really small – either way, you create the effect of the unexpected. Think about it. When you’re scrolling through the ‘gram, you’re far more likely to stop on a product that is comically huge or hilariously small because the very sight of such an absurdity is intended to make you look twice.
This trend arguably started out at Balenciaga a few seasons ago, and has expanded to include thousands of offerings from hundreds of brands. True to form, Balenciaga puts its pieces on opposite ends of the size spectrum on the regular. From the massive ‘Triple S’ trainers to those itsy-bitsy logo’d tote bags, the Spanish brand’s collections are ground zero of the mini versus maxi trend.
Jacquemus is another label that got in on the trend early, debuting both figure-swallowing hats and purses so small that they can barely accommodate a credit card. Clearly, fun-sized accessories are key to capturing the style zeitgeist in 2019? That’s why we say you leave the everyday sizing for later, and shop these statement-making alternatives instead.