True Luxury Consumers Have Turned to This Brand for Centuries

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If you’ve ever felt like luxury – true luxury and not the logo-ed trappings of the nouveau-riche – is something of a secret club, you might be onto something. There are a few brands that set real tastemakers apart, and they’re not your usual suspects. For centuries (yes, centuries), the Italian luxury wool and cashmere clothing brand, Loro Piana, has been perfecting the art of fine fabrics.

It all started way back in the early 1800s as a family of wool merchants, and today, it stands as one of the world’s most exclusive fabric exporters. In fact, a majority of suave Savile Row suits are made from Loro Piana textiles, and half of its revenue derives from the sale of its fabrics to other brands. If you invest in luxury pieces on the regular, there is a chance you might own something that had its origins at a Loro Piana factory in Italy.

As one of luxury’s best-kept secrets, Loro Piana also happens to be an under-the-radar brand worth billions. How is that possible? First, its unparalleled quality makes it the most prestigious cashmere and wool brand on the planet, sought out by only the most discerning customer.

Second, its reputation for discreet, elegant designs caught the notice of none other than Louis Vuitton Moët Hennessy (LVMH) back in 2013, and the luxury goods conglomerate invested, buying a majority stake in Loro Piana to the tune of two billion euros. What we’re trying to say is that there is something very special about Loro Piana, something that sets it apart from other luxury brands we’ve experienced. Equal parts dedication to quality and charming designs, owning a Loro Piana piece is an investment in the kind of long-lasting, slow fashion that defies the fickle whim of fashion trends.

Loro Piana Spring/Summer 2019
Photo: Courtesy of Loro Piana

Take Loro Piana’s graceful Spring/Summer 2019 collection, which represents a departure from its standard fine-wool fabrics, embracing instead the airiness and sophistication of linen. Breezy, featherweight kaftans, dresses, blouses, and trousers in optic shades of white offer a shield from the sun in a region that is known for its searing summers.

The Loro Piana Spring/Summer 2019 collection is rounded out with accessories, like its trapezoidal tote bag made from linen and cotton canvas, and its chic ‘Seaside Walk’ espadrilles. Picture yourself boarding a yacht and setting sail in these chic and unfussy pieces – which exude quiet luxury. Doesn’t it just feel right? Discover key pieces of the Loro Piana Spring/Summer 2019 collection below, and experience the unequivocal luxury of each exquisitely crafted piece at the new Loro Piana store inside the Fashion Avenue extension of The Dubai Mall.

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