Since the announcement of Meghan Markle’s pregnancy in October 2018, her followers around the world have been waiting in suspense for the arrival of the royal offspring. With a reputation for going against the tide of the traditional – whether it be breaking fashion rules, speaking out about human rights, or simply existing as a former actress and biracial American woman in the royal family – we’re all painfully curious to know how this royal birth will be different. In short, Markle has proven time after time that she isn’t afraid to pave her own path.
With the Duke and Duchess of Sussex expecting their first child to arrive any day now, and in the tradition of the duo keeping things unconventional, the couple took to Instagram on April 5 to announce to their 4.7 million followers that in lieu of receiving gifts, they’d like to take a more humanitarian approach to celebrate their firstborn. The expectant parents shared four charities from across the globe which target children and struggling families, including The Lunchbox Fund from South Africa, the UK’s Little Village HQ and WellChild, as well as the US-based Baby2Baby. Well the couple called, and the people listened.
Using their international platform and reach in a strategic and smart move, Markle and Harry influenced donors from every corner of the world to donate, from Mexico to Hong Kong. Yesterday, the couple announced the impact of their alternative baby shower campaign – and the results were astonishing. For example, funds raised for The Lunchbox Fund are sufficient to cover nearly 100,000 hot meals for children in need, while the Baby2Baby charity received both financial aid and more than 5,000 donations of books, diapers, cribs and more. With The Duchess’s every outfit tracked and mimicked to the point where brands can’t keep her looks in stock, we’re hoping the “Markle Effect” influences a whole new way to gift expectant families.
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Just one week ago, The Duke and Duchess of Sussex asked that you kindly consider supporting various organisations around the world in lieu of sending gifts for the upcoming arrival of their first born. Not only did many of you lend your support, you took action. Their Royal Highnesses wanted you to know the impact of your support – the direct effect your donation, energy, and action made! YOU chose to be part of the collective good, and you have made a real difference. Whether a $5 donation, £1000 contribution, offering to volunteer, or spreading the word – you’ve played your part. And on behalf of The Duke and Duchess (and Baby Sussex), we thank you so much. YOUR IMPACT: @thelunchboxfund will now be able to provide a minimum of 100,000 additional hot nutritionally fortified meals to children in dire need across South Africa @littlevillagehq received donations from all over the world (from UAE to Hong Kong and the US), they’ve increased their monthly donors, had a surge in volunteer applications, and re-energized their hard working team of 200+ staff and volunteers @wellchild can now provide 300+ additional hours of specialist care by a Well Child Nurse for a child with serious health needs, allowing families to stay together at home vs in hospital @Baby2Baby have received over 5,000 products to disperse to children in need, including cribs, books, backpacks, diapers and have received monetary donations from around the globe – from Guadalajara to Italy. You made this happen. Thank you.