This video, shared exclusively with Savoir Flair, is a powerful reminder of the storied history of the house of Chanel.
Chanel is a brand that not only reinvents fashion for its loyal fans, but also constantly revisits its classic, iconic house staples as a gentle reminder of its storied history. Lagerfeld transforms these staples on the runway, updating them for the modern era, but he also pays loving tribute to their origins. Last year, Chanel published a book that honored the black jacket – Coco Chanel’s most intelligent and timeless creation.
In 1954, at the age of 71, Chanel bucks the cumbersome silhouettes of the time and adapts a menswear fit to more feminine measures. The result is a streamlined, elegant jacket in contrast tweeds that takes the fashion world by storm. In one fell swoop, she reinvents the silhouette of the 1950s and gives women a relaxed-yet-sophisticated garment that transitions from day to night. It cannot be overstated how key this piece would become in wardrobes the world over. In this video, Chanel takes you through the history of “The Jacket” from creation to present day.
Video: Courtesy of Chanel
