Welcome to Planet Peril.
The earth is on the brink of irrevocable damage due to climate change – we’re talking no fish in the ocean by 2048, the takeover of toxic air that is unbreathable by 2100, and rapidly rising temperatures causing everything from massive forest fires and melted ice caps to hundreds of thousands of human deaths (happening, erm, now).
Apologies for the bleak introduction, but these terrifying issues are real, and they present the most urgent threat to our way of life. No one in fashion is working harder to bring awareness to these issues than Stella McCartney, and she has been doing it since the foundation of her house. This isn’t a trend for her, it’s her raison d’être.
Every season, her message grows stronger, and Fall/Winter 2019 sees McCartney harnessing her save-the-world mantra with a tangible cause entitled #ThereSheGrows – there’s even an accompanying website. The impassioned British designer urged everyone to log on to dedicate a tree through her foundation in order to save the ancient, endangered Leuser Ecosystem in Sumatra, Indonesia.
Amplified by do-good optimism, the show saw McCartney demonstrating her strengths as a designer.
Before the show began, messages from friends and fans who had dedicated a tree to their loved ones played on a pre-recorded loop. Amplified by do-good optimism, the show saw McCartney demonstrating her strengths as a designer – a designer who uses only faux furs, faux leathers, and bespoke cellulose fibers to create her collections. The collection was a strong mix of tabard-topped dresses with ribbons fluttering from the waist, gorgeous mixed-texture outerwear, colorful knits, and utilitarian separates topped with braided rope sashes.
And if you looked closely enough, you might spy certain messages that underscored the theme of the collection along the models’ necks and on their faces. Natalia Vodianova strode out with “SOS” printed along her right cheekbone, except the “O” had been swapped with an image of planet Earth. Others bore “ACT” or “ACTIVATE” along their necks – the message being that if you aren’t doing something, you are part of the problem.