Success can be subtle. Not everyone who is successful has to trumpet it from the rooftops like DJ Khaled. While everyone else in fashion has broken their arms patting themselves on the backs for bringing inclusive body types to the runway, Etro has done so with no commentary, just sublimely beautiful women in an array of shapes and sizes like it’s the most normal thing in the world. Because it is. While bohemian savoir-faire caught on a few years ago like wildfire, Etro calmly kept doing it with excellence because that’s already the bread-and-butter of the brand.
Seemingly impervious to trends and continually confident in its now-iconic artisanal aesthetic, Etro survives as one of Milan’s most steadfast heritage houses. Over 50 years in the business can breed Etro’s type of quiet success.
For Fall/Winter 2019, the house celebrated its signature paisley print. The print took over the runway on a parade of modern, romantic clothes – the look was dubbed “Aristo-Indie”. The aristocratic message was clear in the collection’s array of jodhpur trousers, tapestry-like embroidery, prep-school separates, puff-sleeve tops, and mini dresses.
Seemingly impervious to trends and continually confident in its now-iconic artisanal aesthetic, Etro survives as one of Milan’s most steadfast heritage houses.
In the real world, the fantasy Etro has developed still works, as the clothes themselves were really beautiful and desirable. A romantic yellow velvet top trimmed in bespoke lace would have been costume-y if it hadn’t been smartly worn over a crisp white shirt – sans pants. When paired with sharply pointed western boots, the look was so cool that you could already picture it on an Instagram influencer. Models of all ages and all sizes helped bring a womanly attitude to the fore of the show, Although some of it was sexy and young, most of it was crafted to create desire in a democratic range of patrons.
From ample knits and brocade trousers to corseted silk dresses, this collection offered a strong mix of Victorian charm and early 20th century boarding school mythos. Etro described its muse of the season as a “quirky collector, a hyper elegant queen of the castle, living in a decadent Neo-Victorian romance.” Whoever she is, she certainly is charming.