In fashion, it’s hard to predict what will become a wardrobe must-have – better yet an icon – and stand by your side throughout all of fashion’s fickleness. Birthed out of a necessity for a purse that is stylish, compact, versatile, and classic in a time when brands weren’t creating functional luxury, the Fendi ‘Baguette’ was Silvia Venturini Fendi’s gift to women. Though it took some time (and a few guest appearances as Carrie Bradshaw’s companion on Sex and the City), the ‘Baguette’ found its place in the fashion world and the closets of women everywhere.
Compact in stature and beaming with charm, it has been reinvented time and time again to cater to virtually every design aesthetic. Embroidered with mirrors, patterned with the classic ‘F’ logo, or adorned with sequins – its versatility knows no bounds. Not to mention, this “It” bag has long been like a reliable best friend, helping countless women carry their most precious possessions for years on end, thanks to Fendi’s impeccable craftsmanship.
Now, it’s starring in the brand’s new #BaguetteFriendsForever campaign with a whole host of modern-day “It” girls: Caroline Daur, Natasha Lau, Ebonee Davis, and Melissa Martinez. In the effervescent video, above, we’re reminded of the importance of grabbing the perfect one before it’s scooped up. Watch until the end for a special guest appearance by another fashion icon before running out to get the right one for yourself.