With history stretching back to 1884 when Bvlgari was first established in Rome by founder Sotirios Bvlgari, tradition is one of the Italian luxury fine jewelry brand’s foundational pillars. For that reason, when a new collection is introduced to Bvlgari’s legendary line-up, it is something of a cause for celebration.
Bvlgari ‘Fiorever’ represents the brand’s first new fine-jewelry collection since 2014, and being poetically reflective of its instant heirloom status, it translates to a combination of the Italian word for “flower” and the English word for “forever”. Inspired by the four-petal flower motif – a classic Roman symbol of happiness and joy – the exquisite pieces in the ‘Fiorever’ collection underscore the harmony and beauty that Bvlgari has built its name on.
As enduring as its legacy has been, it is not without some credit to glamorous women like Elizabeth Taylor, Princess Grace of Monaco, and Audrey Hepburn, whose loyal patronage made Bvlgari one of the most powerful names in fine jewelry the world over.
At the center of Bvlgari’s ‘Fiorever’ release is the stunning and fiery actress Ursula Corberó, Spain’s breakout star of the Netflix hit series Money Heist. Corberó’s connection to ‘Fiorever’ is innate and instantaneous, as she describes in the video above her feeling of the collection’s inherent Italian character.
For Corberó, Bvlgari’s ‘Fiorever’ collection also evokes a feeling a joy. The sight of a flower in nature alone can lift one out of a bad mood, so imagine what a four-petaled version dripping in diamonds might do for one’s spirit. Bulgari’s glittering, coruscated surfaces aren’t decorated with just any diamonds, either.
Instead, the brand’s demand for the highest quality imaginable (color D-F, clarity IF-VVS) ensures that its diamonds are precious solitaires, ranging from .10 to .50 carats, which fill the center of the petals as they tilt upwards toward the light. More dazzling and enduring than a real flower, the Bvlgari ‘Fiorever’ collection is an eternal symbol of pure, unadulterated rapture combined with the essence of true luxury.
For a closer look at Bvlgari’s stunning ‘Fiorever’ collection, click through the gallery below.