18 of the Cultiest Instagram Brands We Loved Most This Year

Small drops, tantalizing designs, and bespoke creations by one French grandmother who moonlights as a seamstress. Oh, and did we mention that they just collaborated with Opening Ceremony?

Flawless, trend-proof, minimal accessories and ready-to-wear that are as sleek as it gets.

Stunning footwear featuring baroque details inspired by Marie Antoinette. Hard to find, so it feels extra exclusive.

Arguably the affordable “It” bag of the year, the popularity of Staud’s clear plastic totes gave rise to a fantastic new ready-to-wear selection.

Feminine tailoring and affordable prices made this amazing brand one of our favorites of the year, with its ultra-flattering dresses ending up in virtual shopping carts time and time again.

An emerging favorite with built-in sustainable business practices saw much bigger distribution and broader name recognition in 2018, and our wallets and closets are all the better for it.

An ample range of sizes, endless customization options, affordable pricing, reduced-waste business practices, and timeless styles have made this brand one of the year’s best finds.

Glamorous “It” bag designs at won’t-break-the-bank prices turned this small private-label brand into a global sensation stocked at the world’s best retailers.

The brand’s cool, dramatic, Victorian-inspired designs are flattering and unique, which is why Bella Hadid and Emily Ratajkowski can’t get enough of them.

Famous for dressing stars like Zendaya, this brand has cornered the market on sculptural silhouettes that recall the couture work of Cristobal Balenciaga, balanced with clean modern details.

Crisp lines, a hexagonal shape, and color-blocked exterior made this London brand’s designs so iconic that on its first day for sale on Moda Operandi, it moved more units than any women’s accessories brand ever had.

London-based Korean designer Rejina Pyo has a distinct knack for tapping into what women want and then delivering it, at affordable price points and in such elegantly interesting styles that some people have started calling her the next Phoebe Philo.

One of the brands putting Copenhagen fashion on the map is Saks Potts, whose coordinated separates and patterned puffas have “It” girls going gaga.

Teeny tiny “It” bags, enormous floppy sun hats, French Riviera sundresses – the Jacquemus brand has a well-defined look and it’s one everyone wants to emulate.

Cult Gaia started out with a singular, intriguing design – the wooden-slatted ‘Ark’ bag – and it never looked back. In fact, it developed its artsy-but-minimal aesthetic so fast, we could barely keep up. Now it’s one of our favorite go-tos for interesting, affordable accessories.

Dylan Lex’s maximal statement jewelry is so over-the-top outrageous that it’s hard not to fall for the glam “It” girl look the brand has cultivated so well.

Another Copenhagen export that fashion girls are obsessed with is Ganni, which regularly sells out its ultra-stylish, season-less drops.

SemSem’s founder, Abeer Al Otaiba, has roots in Dubai, which is why fashion girls here love her stylish brand. Beyond the Middle East, SemSem has found a home in the closets of “It” girls like Olivia Palermo and Blake Lively.