Only These Dior Timepieces Can Do the Impossible: Escape Time

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A place of peace. A place of beauty. A place where you feel whole. A place that is simultaneously familiar, but abstract. You’ve been here before, but when?

In dreams.

In this exclusive campaign for Dior’s ‘La D de Dior Satine’ watch, shot by Savoir Flair, rising Egyptian musical star Lara Scandar is “The Dreamer”. Suspended in a prismatic landscape where all her dreams come to life, Scandar is Alice Through the Looking Glass. On the other side – dripping in Dior jewels and adorned with its exquisite new watch that features a light Milanese mesh band and elegant ornamental stone – Scandar has found a way to escape time and the pressures of modern life.

The watch face – with its pure, unadulterated surface – is devoid of any hour markers, suggesting that time passes on your terms, exactly the way it passes in your dreams. The ultimate luxury is being able to ignore this passing of time, the tick of the minute hand that whittles down the hours of the day until they are gone. For Dior, the essence of luxury is captured by the ‘La D de Dior Satine’, which suggests a life free from the rude interruption of reality.


Credits
Director Tiago Dias Stylist Amine Jreissati Editor-in-Chief Haleh Nia Head of Content Noor Tehini Junior Producer Maria Popova Hair and Makeup Artist Manuel Losada Model Lara Scandar

A special thanks to Nature Escapes, Al Barari.


 

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