After 16 Years, Balmain Is Returning to Couture

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Photo: Courtesy of @Olivier_Rousteing

Olivier Rousteing took the fashion world by storm when he joined Balmain as Creative Director in 2009. During his nine-year tenure, he has taken the label to new heights, revamping and repositioning the French maison within the fashion arena. Now the designer is bringing Balmain back to the world of haute couture, as revealed during the WWD Apparel & Retail CEO Summit in New York.

As for the reasoning behind this venture? Rousteing is “looking to bring back the Parisian DNA” to the brand. When he joined Balmain at the age of only 26, his fresh perspective was well-received and his talent took the label to new heights – collaborations with H&M and Victoria’s Secret included. After a nearly 16-year absence from the couture circuit, Balmain will return in January 2019; its last show took place in January 2003 under then Creative Director Oscar de la Renta. Following ‘44 François Premier’, a Balmain eveningwear collection launched earlier this year, this couture comeback is a logical next step towards honoring the roots of the luxury brand.

January can’t come soon enough.

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