When it came to accessories, Gabrielle “Coco” Chanel’s stance was always straight and to the point: “Always remove, never add.” Such pearls of wisdom are just a sampling of the sartorial advice doled out by the maison’s matriarch for which she became famous – and slightly infamous. It’s also such viewpoints that have collectively formed the unspoken style guidebook for women looking to personify the chic timelessness of Chanel. However, in its new campaign for ‘Coco Crush’, Chanel jewelry ambassador Keira Knightley is doing exactly the opposite.
“My way, my allure” is the tagline for three new short films that showcase Knightley as she playfully contradicts Coco Chanel’s iconic words. The digital campaign shines a spotlight on the simplicity of each piece and how the whole collection complements the wearer, no matter how she chooses to style the quilted rings, delicate necklaces, and elegant bracelets. While the “less is more” proverb still rings true for much of what we wear, we can’t say the same for the ‘Coco Crush’ pieces – can you ever really stop at just one? Take a glance at the new campaigns and dare to put your own spin on ‘Coco Crush’.