A love for their craft and a passion for refined excellence are the driving engines that power the family behind world-renowned Swiss jewelry brand, Chopard. The maison’s Creative Director and Co-President Caroline Scheufele once said, “If I were to associate Chopard with an object, it would be a big heart, because there’s a family behind it.” And its latest collection is called ‘Happy Hearts’ for that very reason.
Love and happiness, manifested as sleek diamond-filled hearts, come with an added twist that put a very big smile on our faces indeed. In keeping with Chopard’s commitment to create all of its collections from July 2018 onwards with 100 percent ethically sourced gold, the ‘Happy Hearts’ collection exemplifies pioneering design. In order to translate that message, Chopard tapped the perennially chic model Arizona Muse, who radiated pure joy in the campaign. Dripping in gold and glittering pieces from the new collection, she is an uplifting figure in the video, above – you would be thrilled if your fine jewelry came with an earnest commitment to sustainability, too.
