What’s in a name? Your moniker holds depth and heritage, giving the world a glimpse of who you are – your first gift. As unique as the individual, one’s name is a symbol of power to be worn with pride, and no brand knows the power of a name better than Dior.
Since the day of its inception by founder Christian Dior, the fashion house has risen to become synonymous with quality design, timeless cuts, and – of course – classic bags. Like the ‘Lady Dior’, the monogrammed ‘Saddle’, and the more recent ‘J’adior’ flap bag, iconic accessories are just one of the many things Dior does best. But the brand is seemingly just getting started. Ever growing, evolving, and diversifying the market, it’s bringing Dubai residents something that can’t be found anywhere else.
Introducing: ABCDior. From now through October 14th, the Dior boutique at The Dubai Mall is offering a modern way of customizing the ‘Dior Book Tote’ with personal name embroidery.
ABCDior takes self-expression to new fashion heights and, in the age of celebrating oneself, there’s never been a more perfect time to express one’s individuality. Not only is the process of embroidery a feat, but the bag itself is also a marvel. Produced entirely in a family-run atelier in Italy, it takes over half a million stitches and 37 hours of work to create – and with a name embroidered onto it, talk about one-of-a-kind! So forget wearing your heart on your sleeve, because wearing your name on your tote is the new sartorial must.
See the limited-edition tote up close and personal in the video, above, and visit the Dior boutique to get your hands on one.